Case Study #1 - Dietary Supplement
Due to NDA I cannot discuss the vertical or product by name. I can however discuss the success I have had in helping this company.
This particular dietary supplement was spending $250k per month and expressed an issue with getting traffic and sales volume.
I identified a few areas of improvement, one of which was testing of their mobile funnel.
They had contracted a third party to split test and refine their pages, and they were focusing only on desktop traffic. 80% of their traffic was from mobile, and I redirected their efforts to mobile testing.
Within the first 30 days of helping them optimize their funnel, and greatly improving their QS (by using my 20-point checklist of tweaks) they were dominating in the space.
End of Month 1: The account spend jumped to well over $500k per month, adding 1,000 more unit sales than the previous month, all while dropping the CPA approximately $20 per unit. This was achieved by implementing split test systems, writing more compelling ads, restructuring the campaigns slightly, adjusting the campaigns settings which allows Google’s built in tools to perform at their fullest potential
End of Month 2: After the second month, the spend skyrocketed once again to over $1,000,000 per month, all while maintaining their target CPA (and lower). Most of this traffic was on mobile display and mobile apps. One weekend they spent over $25k per day on The Weather Channel app (both iPhone and iPad) at a favorable CPA.
Eventually they decided to take their management in house, with moderate consulting on my end, and eventually full time in house. I truly enjoyed helping them to achieve their goals, and they were open with me from the beginning that this was their end goal.